Sponsor Opportunities

Interested in sponsoring TENNIS?
Contact Peter Malcomson, Marketing Manager, at 416-514-1102 or
via e-mail at pmalcomson@tennisontario.com for more information.

The Ontario Tennis Association (OTA) is the largest tennis association in Canada, and among the top 5 largest in North America. There are plenty of opportunities to choose from that will suit the needs of all levels of sponsorship. Tennis is on the uprise and has seen a boom in both interest and player involvement. There is no better way to reach the tennis market in Ontario than through the OTA. Now we have what to get excited about!
The OTA sanctions 300 tournaments a year all across Ontario, with age categories ranging from under 10 to over 85. Available title sponsorship or associate sponsorship for any of these tournaments can be arranged by the OTA for partners willing to support the event by way of financial contributions or the donation of product as prizes.Opportunity for direct contact with tennis participants and booth displays are available to sponsors at the events.

Marquee Provincial Tournaments:

Under 14, 16 & 18 Junior Circuits

The circuit season runs from January through November and culminates with the OTA All Stars Championship in November.A running tally is kept throughout the circuit and a circuit champion will be determined at the end of November, after 5 weekends of tournaments.These circuits boasted over 3,456 competitors this past year.Currently,Head/Tyrolia is the sponsor of the Under 14 circuit.

Sponsorship Availability : Under 16 and Under 18 circuits are available for sponsorship.

The Ontario Junior Closed Provincial Championships (Indoor)

The Ontario Junior Closed Provincial Championships, held in March, is the highlight of the junior indoor tournament schedule for the over 300 participants. Results from this event heavily factor in the selection of Team Ontario, which represents Ontario at the Indoor Nationals. The championships also award competitors the most points, of the indoor tournament schedule, towards their provincial OTA rankings.

Sponsorship Availability:There is an opportunity to sponsor this amazing event.

The Ontario Junior Closed Provincial Championships (Outdoor)

The Ontario Junior Closed Provincial Tennis Championships is the Ontario Tennis Association`s premier junior tennis event of the summer season. For many participants this competition is the highlight of their competitive schedule as a Provincial Champion is determined within each age category (Under 10, Under 12, Under 14, Under 16, Under 18).

For the past 30 years the Kew Gardens Tennis Club, located in the Beaches area of Toronto, has hosted this junior tennis competition. Due to the over whelming popularity of the event, additional primary sites, such as the Toronto Lawn, Donalda, and Sir Winston Churchill Tennis Club, have been added. The event takes place over the first two weeks of July. The tournament is also used for the selection of Team Ontario to represent the province at the national championships (a month later). The championships include a variety of social activities, a player barbecue, extensive media coverage, and spectator interest. Over 100 media outlets have participated in the event, including City TV, Global, The Toronto Star and The Toronto Sun.

Sponsorship Availability: There is an opportunity to become the title sponsor of this marquee event.

The Ontario Open Provincial Championships (Outdoors)

The Ontario Open boasts Ontario’s highest level of play. Top ranked juniors and adult players compete head to head for national ranking points in the "Open" category, in the month of August. The 2004 event was once again held at the Rideau Tennis and Squash Club in Ottawa, and saw over 300 players compete. Prize money and product were awarded to all champions.

Sponsorship Availability:There is an opportunity to get involved as a sponsor of this event.

The Ontario Senior Provincial Championships (Outdoor)

The Ontario Senior Provincial Championships are held at the Boulevard Club, in Toronto, in the middle of July. Age categories range from over 35's to over 75's.Last year saw over 200 competitors. These championships provide national ranking points, and attract competitors from across the province. Competitors include those with top ten world senior rankings.

Sponsorship Availability: None currently available


Team Ontario members consist of juniors from the U12, U14, U16, U18 age categories, who reside in Ontario, and who have been selected to represent the province at the national championships. To say that Team Ontario is the dominating team at the national championships is an understatement. Team members compete all over the world in international events including satellite tournaments and the World Youth Cup. The team also includes members who are ranked in the top 50 on the ITF world rankings.

Sponsorship Availability: None currently available.


A smaller, more high-profile branch of Team Ontario is the All-Stars team. The OTA identifies high performance athletes in Ontario and recognizes their achievements by placing them on the team. With the help of a title sponsor, the OTA will offer support, coaching, and travel for participants. The team will not be restricted to juniors. Team activities on the All-Stars schedule will be international competitive tours, a schools program, community service, as well as All-Star team training and educational camps. Team sponsors will receive exposure through this program, and through other OTA marketing vehicles.

Sponsorship Availability: None currently available.


The OTA Wall /Smash Cage

The OTA Wall is a portable fibreglass structure, which is 28ft X 14ft in size.It is transported to a number of promotional sites throughout Ontario, and provides the general public with the opportunity to experience the great game of tennis. The Smash Cage serves a similar purpose, but allows participants to test out their tennis serve, and lets them practice their aim. In 2003, over 35,000 adults and children had the chance to experience tennis because of these interactive tennis programs. 2004 sites include:
  • Fitness Challenge event at the Skydome
  • Molson Indy
  • CNE
  • Community events at TD Centre, Scotia Bank Plaza, and Yonge-Eglinton Centre for tennis event promotions

OTA Members' Day

One day each year is declared OTA Members’ Day. In the Toronto area, OTA Members’ Day at Sporting Life takes place at the Yonge St. location, as well as the Sherway Gardens location. OTA members receive a prize-pack, as well as discounts at the Sporting Life stores. Last year saw close to a 1000 OTA members and their families come out for the event. Promotion leading up to the event included a write up on the weekly news release, mention on tennisontario.com web site, as well as a Sporting Life advertisement in Ontario Tennis magazine. Sporting Life is the title sponsor of this great annual event.

Sponsorship Availability: There are sponsorship opportunities for companies to get involved with OTA Members Day through product donation.

Tennis Development Centres

There are currently over 21 Tennis Development Centres (TDC) which are active in the development of youth in the sport of tennis, both recreationally and competitively. These centres are promoted by the OTA to young players seeking a place to learn how to play tennis or enhance their skills. These training centres are mandated to provided training and lessons for all age, skill, and economic levels.

Sponsorship Availability: None currently available.

OTA Tennis Fairs

The OTA Tennis Fair travels to various member tennis clubs across the province to promote the sport. Its inception began over 13 years ago. Interactive games, prizes, clinics and promotions are a part of every event. The Tennis Fair has been exposed to over 200 tennis clubs and 4,000 participants over the past 3 years. In 2003, over 80% of the Fairs were delivered in the GTA. The breakdown is typically about 2:1 adults to juniors. OTA sponsors may include promotional materials, signage, displays or product at these fairs. The strength of this program is its reach to every corner of the province. (The OTA contracts a full-time coordinator for this program). Wilson Sports and Dunlop Sport are sponsors of the Tennis Fair.

Sponsorship Availability: None currently available.


The OTA will co-ordinate cross-promotional opportunities with its other sponsors and contacts if it is in the best interests of the companies involved and the association.

For more information contact Peter Malcomson, Marketing Manager, at 416-514-1102 or via
e-mail at pmalcomson@tennisontario.com

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